Marketing Engineering: Computer-Assisted Marketing Analysis and Planning by Gary L. Lilien, Arvind Rangaswamy

Marketing Engineering: Computer-Assisted Marketing Analysis and Planning

Gary L. Lilien, Arvind Rangaswamy

518 pages • first pub 1997 (view editions)

reference informative medium-paced
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Several forces are transforming the structure and content of the marketing profession. Marketers are seeing increasingly faster changes in the marketplace and are barraged with an ever increasing amount of information. While many view traditional ...

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