You need to sign in or sign up before continuing.
Take a photo of a barcode or cover
—
Andreas B. Eisingerich, Deborah J. MacInnis, Allen M. Weiss, C. Whan Park
288 pages • missing pub info (view editions)
ISBN/UID: B01M1GELBQ
Format: Digital
Language: English
Publisher: Wiley
Edition Pub Date: Not specified
Description
Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed b...
Community Reviews
Content Warnings
—
Andreas B. Eisingerich, Deborah J. MacInnis, Allen M. Weiss, C. Whan Park
288 pages • missing pub info (view editions)
ISBN/UID: B01M1GELBQ
Format: Digital
Language: English
Publisher: Wiley
Edition Pub Date: Not specified
Description
Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed b...
Community Reviews
Content Warnings