James G. Webster

2 books

Ratings Analysis: Audience Measurement and Analytics by James Webster, Patricia F. Phalen, Lawrence W. Lichty

Ratings Analysis: Audience Measurement and Analytics

Routledge Communication

James Webster, Patricia F. Phalen, Lawrence W. Lichty

344 pages • hardcover

nonfiction business economics technology informative medium-paced
The Marketplace of Attention: How Audiences Take Shape in a Digital Age by James G. Webster

The Marketplace of Attention: How Audiences Take Shape in a Digital Age

James G. Webster

268 pages • 2014

challenging informative slow-paced