How Come Your Marketing Plans Aren't Working?: The Essential Guide to Marketing Planning by Malcolm McDonald, Peter Cheverton
How Come Your Marketing Plans Aren't Working?: The Essential Guide to Marketing Planning
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Malcolm McDonald, Peter Cheverton
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How Come Your Marketing Plans Aren't Working?: The Essential Guide to Marketing Planning

Malcolm McDonald, Peter Cheverton

198 pages • missing pub info (editions)

nonfiction business informative slow-paced
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With more than a quarter million copies sold world-wide of his acclaimed book Marketing Plans, Malcolm McDonald is in a unique position to write this -- his first -- quick-fix guide for busy practitioners who need results now. He has pared down th...

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