CONSUMER BEHAVIOR by Jill Avery, Banwari Mittal, Arch G. Woodside, Priya Raghubir, Robert Kozinets

CONSUMER BEHAVIOR

Jill Avery, Banwari Mittal, Arch G. Woodside, Priya Raghubir, Robert Kozinets

580 pages • first pub 1336 (editions)

informative medium-paced
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Description

We describe and dissect consumer behavior in the marketplace--how we make our product and brand choices, to energize our bodies, feed our minds, and construct our identities. Concepts and theories of psychology applied to consumer thoughts and act...

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