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CONSUMER BEHAVIOR by Jill Avery, Banwari Mittal, Arch G. Woodside, Priya Raghubir, Robert Kozinets

CONSUMER BEHAVIOR

Jill Avery, Banwari Mittal, Arch G. Woodside, Priya Raghubir, Robert Kozinets

580 pages • first pub 1336 (editions)

informative medium-paced
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