Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers by Lindsay H. Zaltman, Gerald Zaltman

Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers

Lindsay H. Zaltman, Gerald Zaltman

230 pages • first pub 2008 (editions)

nonfiction business psychology challenging informative medium-paced
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Why do advertising campaigns and new products often fail? Why do consumers feel that companies don't understand their needs? Because marketers themselves don't think deeply about consumers' innermost thoughts and feelings. Marketing Metaphoria is ...

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