Differentiate or Die: Survival in Our Era of Killer Competition by Patrick Cullen, Jack Trout, Steve Rivkin

Differentiate or Die: Survival in Our Era of Killer Competition

Patrick Cullen, Jack Trout, Steve Rivkin

240 pages • first pub 2000 (view editions)

nonfiction business informative medium-paced
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In today's ultra-competitive world, the average supermarket has forty thousand brand items on its shelves. Car shoppers can wander through the showrooms of over twenty auto makers. Differentiating products today is more challenging than at any tim...

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