The New Strategic Selling: The Unique Sales System Proven Successful by the World's Best Companies by Tad Tuleja, Robert B. Miller, Stephen E. Heiman

The New Strategic Selling: The Unique Sales System Proven Successful by the World's Best Companies

Tad Tuleja, Robert B. Miller, Stephen E. Heiman

433 pages • first pub 1985 (editions)

nonfiction business informative slow-paced
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The Book That Sparked A Selling Revolution In 1985 one book changed sales and marketing forever. Rejecting manipulative tactics and emphasizing "process," Strategic Selling presented the idea of selling as a joint venture and introduced the decade...

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