The Competition Between National Brands and Store Brands: Models, Insights, Implications and Future Research Directions by Jagmohan Raju, Raj Sethuraman

The Competition Between National Brands and Store Brands: Models, Insights, Implications and Future Research Directions

Foundations and Trends(r) in Marketing

Jagmohan Raju, Raj Sethuraman

126 pages • missing pub info (editions)

nonfiction business economics informative medium-paced
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The Competition between National Brands and Store Brands provides a comprehensive review of the literature on economic models of national brand - store brand competition and addresses three relevant questions: 1. What types of economic models have...

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