Foundations and Trends(r) in Marketing

The Competition Between National Brands and Store Brands: Models, Insights, Implications and Future Research Directions by Jagmohan Raju, Raj Sethuraman

The Competition Between National Brands and Store Brands: Models, Insights, Implications and Future Research Directions

Foundations and Trends(r) in Marketing

Jagmohan Raju, Raj Sethuraman

126 pages • paperback

nonfiction business economics informative medium-paced