Take a photo of a barcode or cover
114 reviews for:
Crushing It!: How Great Entrepreneurs Build Their Business and Influence—and How You Can, Too
Gary Vaynerchuk
3.87 AVERAGE
114 reviews for:
Crushing It!: How Great Entrepreneurs Build Their Business and Influence—and How You Can, Too
Gary Vaynerchuk
3.87 AVERAGE
This was my first experience learning from the great Gary Vee, and I'm impressed! In this book, he mixes his unique style of no-BS advice with stories of entrepreneurs who have applied his teachings and experienced major success. His message is inspirational to say the least, and he calls on his readers to not just focus on building a brand but, more importantly, use their skills to give, be authentic, and then watch their businesses grow. With no business background myself, I found Gary's advice practical and easy to follow. He especially emphasizes the importance of having a varied social media presence and using these platforms to tell stories, not just sell stuff. This book gave me a lot to think about, and I appreciated Gary's message that anyone can go out and "Crush It" without the need for expensive formal education. This is a powerful book for anyone with a desire to earn a profit from a passion.
Interesting to see how business changed over the years. And pretty motivating.
This is less a business book, and more a book about fueling the passion for a business. Everyone is given the same advice in order to "crush it":
1. Develop a brand through consistent platform-specific content that adds value (Serve your audience).
2. Network (Serve other influencers' audiences).
3. Leverage your audience to find sell products/services or get partnerships/sponsors (Build a business).
The basic message is to find and exploit attention-grabbing opportunities to build consistent content while being authentic and passionate. This is shown over and over again through decisions the case studies share. Similar to [b:Crush It!: Why Now Is the Time to Cash In on Your Passion|6474550|Crush It! Why Now Is the Time to Cash In on Your Passion|Gary Vaynerchuk|https://images.gr-assets.com/books/1348122101s/6474550.jpg|6665719], this book stresses the importance of a "build it and they will come" mentality. The tone of the book is as much about Gary's advice being vindicated, as it is about teaching influencer marketing.
Gary is known for making predictions about what you should be doing in your business, and this book doesn't miss the opportunity to suggest a handful of ways someone can start to build their influencer brand. From documentary-style podcasts and Instastories, or YouTube product reviews... there is a way.
It is encouraged to hedge your bets and explore/adapt to new media platforms because one of them may become popular in the future, because of an early adopter advantage. There is always perceived future benefits of having the ability to "look back" at your journey through these technologies and share your story for future generations.
I would suggest you read this to understand how someone could become an influencer, but keep in mind that crushing it in a specific niche doesn't mean you have a sustainable business model. Being known as the king or queen of [insert topic/platform here] might make you an influencer, but it won't replace an income -- at least not until you've committed to a product or service that addresses the needs to this audience. Being known/liked as the spokesperson of your own curated tribe of potential customers may convert to sales, but the product or service you're selling needs to stand on its own as well.
1. Develop a brand through consistent platform-specific content that adds value (Serve your audience).
2. Network (Serve other influencers' audiences).
3. Leverage your audience to find sell products/services or get partnerships/sponsors (Build a business).
The basic message is to find and exploit attention-grabbing opportunities to build consistent content while being authentic and passionate. This is shown over and over again through decisions the case studies share. Similar to [b:Crush It!: Why Now Is the Time to Cash In on Your Passion|6474550|Crush It! Why Now Is the Time to Cash In on Your Passion|Gary Vaynerchuk|https://images.gr-assets.com/books/1348122101s/6474550.jpg|6665719], this book stresses the importance of a "build it and they will come" mentality. The tone of the book is as much about Gary's advice being vindicated, as it is about teaching influencer marketing.
Gary is known for making predictions about what you should be doing in your business, and this book doesn't miss the opportunity to suggest a handful of ways someone can start to build their influencer brand. From documentary-style podcasts and Instastories, or YouTube product reviews... there is a way.
It is encouraged to hedge your bets and explore/adapt to new media platforms because one of them may become popular in the future, because of an early adopter advantage. There is always perceived future benefits of having the ability to "look back" at your journey through these technologies and share your story for future generations.
I would suggest you read this to understand how someone could become an influencer, but keep in mind that crushing it in a specific niche doesn't mean you have a sustainable business model. Being known as the king or queen of [insert topic/platform here] might make you an influencer, but it won't replace an income -- at least not until you've committed to a product or service that addresses the needs to this audience. Being known/liked as the spokesperson of your own curated tribe of potential customers may convert to sales, but the product or service you're selling needs to stand on its own as well.
Would have rated this 1.5 stars if possible. Gleaned a few ideas but basically another rehash of Crush-It. Struggled to finish. Disappointing.
this is the first marketing / personal branding book I've read. it was easy to read and I found myself reaching for it over my current romance novel whenever I had spare time to read. I don't completely see how I can apply all of these insights to where I am now, but it's given me the motivation to sit down and figure out how my social media reflects who I want to be professionally.
I appreciated Gary's focus on being authentic and showing your personality. that felt validating; just because I use something for professional networking doesn't mean it can't be candid.
one thing that did frustrate me is the main advice about how much time and energy needs to be put into being an entrepreneur. I don't mind the idea of hard work for a long time—I have a disability that strictly dictates my sleep schedule, my energy for a given day, etc. I can wear myself out by doing something silly like walking too much one day, and then I'll be in bed unable to do anything for the next day. I firmly believe that I will not be a failure because of my time limits, but accept that they affect my pace.
that aside, I'd recommend this book for anyone interested in personal branding or who has a business idea they want to get off the ground. it's a good overview of different platforms, and I was able to find what interested me so now I can read more specialized books.
I appreciated Gary's focus on being authentic and showing your personality. that felt validating; just because I use something for professional networking doesn't mean it can't be candid.
one thing that did frustrate me is the main advice about how much time and energy needs to be put into being an entrepreneur. I don't mind the idea of hard work for a long time—I have a disability that strictly dictates my sleep schedule, my energy for a given day, etc. I can wear myself out by doing something silly like walking too much one day, and then I'll be in bed unable to do anything for the next day. I firmly believe that I will not be a failure because of my time limits, but accept that they affect my pace.
that aside, I'd recommend this book for anyone interested in personal branding or who has a business idea they want to get off the ground. it's a good overview of different platforms, and I was able to find what interested me so now I can read more specialized books.
I think this book had some good information, but nothing extra that his podcasts couldn’t just cover. This book was 90% about how his first book is so wonderful. I love learning from Gary V, but this book was a letdown for me. I would have liked more from just him and less from other entrepreneurs.
Very glad I rented this because it’s frankly not worth purchasing. In the book Gary says people can smell a salesman from a mile away and I wish he’d taken his own advice. This felt like an extended ad for his first book. I opted to read this instead of that one since the social media landscape changes so much. So o haven’t read that one nor know how it stacks up. I also don’t plan on reading it because, again, it’s likely outdated info that while probably groundbreaking at the time I’ve probably heard a bunch by now.
There was a lot of nicely organized info about each big social network, but it was all pretty basic advice that we’ve heard before. I wasn’t expecting this book to be structured this way, with a social media site (I.e facebook, instagram) being a chapter and ending each with a case study. It wasn’t a bad structure, just basic case studies, not too in depth. And every one had a plug for Gary’s book which felt like a patronizing infomercial.
If you’re totally new to this stuff, it’s a great starter book to grab from the library, but if you’re constantly reading and listening to podcasts and learning about online hustle, it’s a quick read but nothing new.
There was a lot of nicely organized info about each big social network, but it was all pretty basic advice that we’ve heard before. I wasn’t expecting this book to be structured this way, with a social media site (I.e facebook, instagram) being a chapter and ending each with a case study. It wasn’t a bad structure, just basic case studies, not too in depth. And every one had a plug for Gary’s book which felt like a patronizing infomercial.
If you’re totally new to this stuff, it’s a great starter book to grab from the library, but if you’re constantly reading and listening to podcasts and learning about online hustle, it’s a quick read but nothing new.
Entertaining friendly avuncular personality. Too wordy. Didn’t find his insights practical or interesting.