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reinhardt's review against another edition
3.0
Fascinating look into early 2oth century PR.
Biggest idea: don't pass on news, make news. i.e. create events that get covered - do things! Do things out of the normal routine to get coverage. Do things that will be covered in a way that reflects your goals.
A few nugget from the book that could have been pulled from 2016 election coverage:
"axiomatic that men who know little are often intolerant of a point of view that is contrary to their own."
"the printing press a wonderfully effective means for perpetuating crowd-movements and keeping great masses of people constantly under the sway of certain crowd-ideas."
“Nothing so easily catches general attention and grips a crowd as a contest of any kind,”
"Republican platform contains a declaration of principle, no matter how vague, which awakens profound emotional response in us, or because our neighbor whom we do not like happens to be a Democrat."
"Man is never so much at home as when on the band wagon."
"When real news is scarce, semi-news returns to the front page."
"opposition is generally characterized by a high degree of disunity."
"opposition is generally characterized by a high degree of disunity."
"interlapping group formation of society;...the continuous shifting of groups"
"A debate will draw a larger crowd than a lecture."
"difference between “propaganda” and “education,” really, is in the point of view."
"truth is rather more relative in Washington than anywhere else."
Biggest idea: don't pass on news, make news. i.e. create events that get covered - do things! Do things out of the normal routine to get coverage. Do things that will be covered in a way that reflects your goals.
A few nugget from the book that could have been pulled from 2016 election coverage:
"axiomatic that men who know little are often intolerant of a point of view that is contrary to their own."
"the printing press a wonderfully effective means for perpetuating crowd-movements and keeping great masses of people constantly under the sway of certain crowd-ideas."
“Nothing so easily catches general attention and grips a crowd as a contest of any kind,”
"Republican platform contains a declaration of principle, no matter how vague, which awakens profound emotional response in us, or because our neighbor whom we do not like happens to be a Democrat."
"Man is never so much at home as when on the band wagon."
"When real news is scarce, semi-news returns to the front page."
"opposition is generally characterized by a high degree of disunity."
"opposition is generally characterized by a high degree of disunity."
"interlapping group formation of society;...the continuous shifting of groups"
"A debate will draw a larger crowd than a lecture."
"difference between “propaganda” and “education,” really, is in the point of view."
"truth is rather more relative in Washington than anywhere else."
ocarina_21's review against another edition
4.0
Solid concepts, remain relevant today. You can sense a bit of Bernays' disdain for the general public in here, but I mean, who doesn't have that?
seaprone's review against another edition
bibliografia de relações públicas faz me querer falecer
tmarston's review against another edition
5.0
in [b:Crystallizing Public Opinion|1196248|Crystallizing Public Opinion|Edward L. Bernays|https://i.gr-assets.com/images/S/compressed.photo.goodreads.com/books/1181793858l/1196248._SX50_.jpg|1184315], Bernays has created a brilliant primer to the world of public opinion. Though written before many of the advancements of modern media, much of what Bernays wrote still holds true. The clear analysis of group mentality, messaging and medium, and the business of journalism from a public relations point of view combine to paint a clear picture of the media landscape.
Bernays's ability to distill complex information into easy-to-understand, often story-based, learning material is helpful in understanding the complexities of the reality of communications. Nearly every point is made clear with a specific example of the aspects in action. Though Bernays arguably does not do enough to emphasize the danger of many of the strategies he writes, no one can argue their effectiveness.
Even in the modern era, with media attention far more difficult to obtain, Bernays words will still bring incredible value to anyone who reads this book.
Bernays's ability to distill complex information into easy-to-understand, often story-based, learning material is helpful in understanding the complexities of the reality of communications. Nearly every point is made clear with a specific example of the aspects in action. Though Bernays arguably does not do enough to emphasize the danger of many of the strategies he writes, no one can argue their effectiveness.
Even in the modern era, with media attention far more difficult to obtain, Bernays words will still bring incredible value to anyone who reads this book.
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