davehershey's profile picture

davehershey's review

3.0

We're all in sales now, says Daniel Pink. This easy-to-read and enjoyable book was recommended to me by my lovely wife. It reminds me of a sort of Malcom Gladwell book with lots of stories and references to research. I enjoy such books, though the skeptic in me wonders if the research referenced is more nuanced then the author referring to it is letting on. Overall though, this is a great book. I especially liked his discussion on introverts and extroverts. Rather than seeing them as an either/or, he places them on a spectrum with ambivert in the middle; such people are a bit of both. I am in that middle, leaning toward introvert. Introverts are not traditionally seen as good salespeople. Pink threw water on that myth and offered helpful advice on how to be a better seller as someone on the introvert side.

heremireadz's review

5.0

I am very glad I bought this book! I love Daniel Pink's style and his practical, encouraging, and research-based suggestions for being a better salesperson. Before reading this book, I had this overwhelming feeling that every aspect of my life required me to sell something to someone- not only in my very part-time direct sales business but also as an instructional coach / teacher, a mother, and a member of a church. And I didn't like feeling like that! I don't consider myself to be a natural salesperson, so I felt like I was simply not made for this. However, Pink explains that not only are we all salespeople, even if we are not in traditional sales, but that there is no "natural" salesperson. A salesperson does not need to be extroverted, for example; in fact, ambiverts (which most of us are) make the best salespeople. To sell something, you do not need to be dishonest; in fact, the best salespeople serve and work in the best interest of others. Pink gives practical tips for improving areas that you need to work on, no matter your career! Everyone sells, and everyone can work at being better at it- ethically! This book is for everyone.

Easy read- a little slow at first, but then ends with tons of takeaways that warrant re-reading. I will keep it and reference it a lot!
informative slow-paced

vivparr's review

3.0
informative reflective fast-paced

estringer628's review

3.0
informative slow-paced
slow-paced

Everything sucked but the last two chapters, and those were barely acceptable.  Here is how to right a bad sales/business book. First, say your book isn't like all those others they are just offering some fake quick fixes.  Second, offer a fake quick fix. Third, misquote bad research to support quick fix. Forth, offer two or three quazi-decent ideas that don't stem from anything prior.  Fifth, watch the suckers by your book. 
yukari's profile picture

yukari's review

4.0

Listened the audiobook but it was pretty interesting I had to buy the book too

pldean's review

4.0

Another worthwhile read from Pink, though I didn't enjoy it quite as much as "Drive." Pink's premise, that we're all basically in sales, rings true, and his ABC lens for looking at successful selling -- that one needs Attunement, Buoyancy, and Clarity -- lends itself well here. His anecdotes and research are as strong as ever.
ktcarlston's profile picture

ktcarlston's review

4.0

There are a lot of great points in here about how we are all selling something. I would love to have this be a book club book and then discuss and practice a lot of the points that are in here. It started out slow but by the end I felt that there was a lot of great insight that I could take to improve my own "pitch."

lglazb's review

4.0

Have you ever read a non-sleazy book about sales?

It does actually exists, and Dan Pink wrote it.

Everybody is in sales today. This refers to traditional sales only to a lesser extent: most of us are actually in „non-sales“ selling. We are involved in these activities on a daily basis, whether it's persuading a work colleague to help with a project, or convincing friends to go to a restaurant of your choice. This is the main premise and is in focus in the first part of the book.

Part two deals with how to behave in the internet era of super availability of information: welcome the caveat venditor era, or sellers beware, as customers are often better informed than you. This means that honesty, fairness, and transparency are the only way to go. Always Be Closing is now replaced with a new paradigm of Attunement, Buoyancy and Clarity as three vital qualities in moving others.

Final part describes what to do – the abilities that matter the most: how to make a pitch, why is improvisation relevant and why to make your actions personal and purposeful.

The book is fun and abundant in interesting examples and techniques, including the Pixar pitch and the story about the last Fuller Brush salesman. More importantly, it's a book dealing not only with sales, but how to treat and motivate other people, and that's what makes it relevant.