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122 reviews for:
Irracional - O que leva pessoas inteligentes a tomarem decisões erradas
Rom Brafman, Ori Brafman
3.54 AVERAGE
122 reviews for:
Irracional - O que leva pessoas inteligentes a tomarem decisões erradas
Rom Brafman, Ori Brafman
3.54 AVERAGE
A fascinating and anecdote-stuffed book about the crazy ways in which the human brain works. Most of the stories were terrifying, but all of them were enlightening. I wish there had been more focus on how to overcome some of humanity's more stupid innate thought processes, but I'll definitely be thinking about this book for a long while.
Interesting book about how easily "swayed" humans can be, including many real-life examples. As interest as it was, it felt far too brief.
Easy to read popular psychology book that I enjoyed very much. Why do people make the decisions that they do? Why is it so hard to be the dissenting voice in a group or end a long but bad relationship? The authors discuss.
Written by brothers -- one a psychologist and the other a businessman.
Written by brothers -- one a psychologist and the other a businessman.
Interesting look into irrational behavior. The trick, if there is one, is to identify when you're prone to make such decisions. It takes a cool, rational mind to walk away from a project, deal, etc. when everyone around you is urging the opposite. Knowing your own tendencies is the first step. Well, reading the book is the first step to understand the landscape of decision-making pitfall - and then avoid them. Would have liked to see more attention given to strategies for avoid poor behaviors.
Everyone acts irrationally sometimes; Sway explains why.
Quick, fun, insightful read.
Quick, fun, insightful read.
In my working life, I have observed first-hand smart, capable executives making poor business decisions. Although the common thinking is that business decisions are based on logic, such as cost-benefit analysis and business cases, in my experience, the optimal solution is not always selected. This cogent, enlightening book provides explanations of the variety of influences that may have contributed to these questionable decisions. At the beginning of each chapter, the author provides an example of an irrational decision, such as a pilot taking off in fog without clearance, and proceeds to explore the factors that may have contributed to the resulting catastrophe. The author “peels the onion,” delving into the complexities, citing numerous studies and examples in an easily understood manner. This method spurred my curiosity, and resulted in devouring the book in one sitting. I found it both entertaining and educational. Recommended to those who enjoy learning about human behavior and psychology, and highly recommended to management consultants to help their clients avoid biases in decision-making.
Very interesting book. Highly recommended for those interested in why we do what we do and the, sometimes, not so obvious reasons why.
informative
lighthearted
medium-paced