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quirkygirlreads's review against another edition
5.0
Book 4 of 32-by-32
INCREDIBLE!
I would highly highly recommend this book to anyone who works in brand strategy, or is starting a business.
5/5 Stars
INCREDIBLE!
I would highly highly recommend this book to anyone who works in brand strategy, or is starting a business.
5/5 Stars
ryangoodyear's review against another edition
4.0
Fresh perspective and tangible examples of companies who realize, to quote the book, “Brand is not something you create then move on. Brand is a living, breathing thing.” It is imperative that a company's brand is woven into every facet of their business, and consumers are adept at detecting/researching fakes.
Gems:
Ch 2
--“If you build a brand that stands for affordability alone, anyone can come along, be five dollars cheaper, and you’re done.”
--Convenience is affordability’s equally boring cousin.
Ch 3
--“Choose What You Pay” sales from Everlane (jeans) where they show what area of the company the money will go to
--Spotify creates a community among anonymous users with its statistics
--Communities form around a shared expression of ideals
--“Minimum viable products” rarely work for brands trying to break the rules with a consumer product.”
Ch 7
--“It’s more important these days to have rich and varied layers for storytelling versus one symbol that says it all.” It’s rare for consumers to see a logo out of context.
Conclusion
--“Millennials are simply the generation who came of age at a time when consumers were able to demand far more from the business with whom they choose to engage.”
Gems:
Ch 2
--“If you build a brand that stands for affordability alone, anyone can come along, be five dollars cheaper, and you’re done.”
--Convenience is affordability’s equally boring cousin.
Ch 3
--“Choose What You Pay” sales from Everlane (jeans) where they show what area of the company the money will go to
--Spotify creates a community among anonymous users with its statistics
--Communities form around a shared expression of ideals
--“Minimum viable products” rarely work for brands trying to break the rules with a consumer product.”
Ch 7
--“It’s more important these days to have rich and varied layers for storytelling versus one symbol that says it all.” It’s rare for consumers to see a logo out of context.
Conclusion
--“Millennials are simply the generation who came of age at a time when consumers were able to demand far more from the business with whom they choose to engage.”
renaemski's review against another edition
2.0
Interesting stories but overall not very useful. Lots of specific stories about brands, lots of brand name dropping. Hard to apply these ideas to a different business. Felt more like a business memoir.
urban_mermaid's review against another edition
4.0
This was one of the better business books I have read recently. Breezy and full of recent examples, I like how the author pulled things together. Good food for thought.
I do feel like the earlier chapters were more pointed and specific but still found myself taking notes and inspired with some actions for work.
I do feel like the earlier chapters were more pointed and specific but still found myself taking notes and inspired with some actions for work.
annarella's review against another edition
5.0
It's a well written, interesting and useful book full of ideas that will surely be useful to anyone interested in marketing.
I strongly recommend it.
Many thanks to the publisher and Netgalley for this ARC, all opinions are mine.
I strongly recommend it.
Many thanks to the publisher and Netgalley for this ARC, all opinions are mine.