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3.86 AVERAGE
3.86 AVERAGE
A forma como ele explica como funcionam várias coisas da cultura pop de como nós como sociedade pensamos de como isso se aplica a várias áreas seja no cinema na música na arte na política no jornalismo na indústria cultural enfim me senti muito inspirada e acho que nunca grifei tantas frases em um livro. Recomendo ele para todas as pessoas que querem entender um pouco mais como a gente funciona como pensamos como porque a gente gosta das coisas.
Este é um livro que eu quero dar de presente para alguém muito especial, com certeza criei um afeto com ele.
Este é um livro que eu quero dar de presente para alguém muito especial, com certeza criei um afeto com ele.
informative
reflective
fast-paced
informative
medium-paced
Hit Makers: The Science of Popularity in an Age of Distraction by Derek Thompson is a free NetGalley ebook that I read in late November.
Thompson nimbly and creatively darts through pop culture topics, headscratchers, whodathunks, and the puzzlements that surround us everyday and capture our attention so easily; whether through design simplicity, repetition, largesse, or giving off an agreeable wavelength.
Thompson nimbly and creatively darts through pop culture topics, headscratchers, whodathunks, and the puzzlements that surround us everyday and capture our attention so easily; whether through design simplicity, repetition, largesse, or giving off an agreeable wavelength.
challenging
informative
reflective
Very interesting book. Lots of food for thought for creators trying to break through the noise and find an audience. My biggest takeaways:
1. People want old stuff wrapped in a new package.
2. Art that's made for a specific, narrow audience sometimes has the broadest appeal.
3. Your network is vital, and exposure is key to gaining an audience, but...
4. There's no real magical key to that network or exposure.
5. Luck and serendipity still matter, but they're more likely to come to those who work hard, practice, and hustle (magic sprinkle dust).
I'm not sure if those were the takeaways Derek Thompson intended, but that's what I got out of this book. Good info for me as both a marketer (content writer) and as a fiction writer.
1. People want old stuff wrapped in a new package.
2. Art that's made for a specific, narrow audience sometimes has the broadest appeal.
3. Your network is vital, and exposure is key to gaining an audience, but...
4. There's no real magical key to that network or exposure.
5. Luck and serendipity still matter, but they're more likely to come to those who work hard, practice, and hustle (magic sprinkle dust).
I'm not sure if those were the takeaways Derek Thompson intended, but that's what I got out of this book. Good info for me as both a marketer (content writer) and as a fiction writer.
Hit Makers is everything I wanted You May Also Like to be, a readable inquiry into why people like the things they do en masse. Where You May Also Like was dry and I ultimately abandoned it, Hit Makers did a good job of tying in interesting anecdotes and real life examples. There were several parts in this book that I either had to put it down so I could tell my husband some interesting fact I learned (there is a good chunk of Star Wars related info in this book, something my husband cares *deeply* about) or had to bookmark a page to remember to tell him about later. I love when a non-fiction book is giving you information so good you have to share it.
It's only getting three stars because while I enjoyed it, I was still able to put it down for long stretches of time. The book also attempted to cover A LOT of material, sometimes at the expense of the content's continuity. It sometimes seemed a little scattered or jumped subjects in an incongruous way.
Recommend to fans of pop sociology, anyone who wonders how Spotify chooses music for them, or who thinks they really have a chance of going viral (spoiler alert, you don't!).
It's only getting three stars because while I enjoyed it, I was still able to put it down for long stretches of time. The book also attempted to cover A LOT of material, sometimes at the expense of the content's continuity. It sometimes seemed a little scattered or jumped subjects in an incongruous way.
Recommend to fans of pop sociology, anyone who wonders how Spotify chooses music for them, or who thinks they really have a chance of going viral (spoiler alert, you don't!).
This was a fascinating and informative look at the science and sociology of popularity. I feel like I learned something on every page, and the writing was approachable, engaging, and surprisingly moving. Thompson is a talented writer who put together this incredibly well-researched book, and I look forward to seeing what he does next.
A very light read summarizing why things become popular across a broad variety of domains (e.g. movies, TV, music, tech, ideas, and more).
The real beauty is the lack of an overworked point; countless examples are provided for the reader to derive their own personal perspective on the broader thesis.
The real beauty is the lack of an overworked point; countless examples are provided for the reader to derive their own personal perspective on the broader thesis.
Entertaining, but not very memorable exploration of how things become popular, sometimes in surprising ways.