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3.97 AVERAGE
3.97 AVERAGE
Amazon reminds me of the pharmaceutical companies of peddling products to the users at all costs because the return could be so much greater than a typical investment when struck just right.
informative
reflective
medium-paced
informative
slow-paced
Lengthy but worthy read.
This is the sequel to Brad Stone's The Everything Store, where he covered Amazon until Alexa was introduced, and since Amazon grew even faster since then, of course Brad Stone used the opportunity to write this book as to cover the later years.
Just as The Everything Store, the book has depth, stories from multiple sources, interesting bits from interviews wih all sorts of people who worked with Amazon. The book is written nicely, however I find it too long. There was some stuff which honestly I did not find important for a book about Amazon and Jeff Bezos (too many political topics, including Jeff Bezos's feud with Trump, the Washington Post, etc.)
I honestly liked the Everything Store a lot more, but still, you have to read both books to understand how Jeff Bezos works.
My key takeaway is for entrepreneurs: "Obsess over the customer experience".
This is the sequel to Brad Stone's The Everything Store, where he covered Amazon until Alexa was introduced, and since Amazon grew even faster since then, of course Brad Stone used the opportunity to write this book as to cover the later years.
Just as The Everything Store, the book has depth, stories from multiple sources, interesting bits from interviews wih all sorts of people who worked with Amazon. The book is written nicely, however I find it too long. There was some stuff which honestly I did not find important for a book about Amazon and Jeff Bezos (too many political topics, including Jeff Bezos's feud with Trump, the Washington Post, etc.)
I honestly liked the Everything Store a lot more, but still, you have to read both books to understand how Jeff Bezos works.
My key takeaway is for entrepreneurs: "Obsess over the customer experience".
informative
inspiring
medium-paced
Interesting and well researched. A good read for lovers of technology and those interested in Bezos and Amazon.
slow-paced
I rated it low because I actually hate the guy; not because the writing was bad.
informative
inspiring
slow-paced
Very well researched interesting read. I love reading biography’s about entrepreneurs.
The second book in the Amazon/Jeff Bezos story, Brad Stone strikes gold in another fascinating story about this global empire and its ever-evolving King. This is a must-read for those who are currently or those wanting to run a business. The stories and processes Bezos set for Amazon are incredibly useful for any business or entrepreneur.
The book details the founding of many Amazon projects, like Alexa, AWS, Marketplaces, Amazon Go, Prime Day, Prime Video, Whole Foods, Amazon Fresh, Amazon HQ 2, and expansion into India and Mexico. We also get to see more of Jeff Bezos's interests like his acquisition of The Washinton Post, and the continued growth of Blue Origin. Each story on these projects details the reasons why they succeeded and the failures they endured throughout their founding.
You also get a riveting story about the criticism and government pushback on this ever-growing monopoly. The battle between Amazon vs. New York, Amazon vs. the US Government, and Amazon vs. India. The story also details the highly scandalous end of Jeff Bezos and MacKenzie Scott and the subsequent start of Jeff Bezos and Lauren Sánchez.
You also get to learn a lot about Amazon's struggle with the blue-collar working class and the high-class executives. Amazon's disdain for unions, and their fight to stop their workers from uniting. You also learn how the pandemic ballooned Amazon's Market Cap and continued to grow Bezos's net worth while their workers were suffering in Amazon Service Centers.
I'd highly recommend this book to anyone in a business role. I think this and Brad Stone's Everything Store are must-reads, and I'll continue returning to them for more inspiration and ideas.
The book details the founding of many Amazon projects, like Alexa, AWS, Marketplaces, Amazon Go, Prime Day, Prime Video, Whole Foods, Amazon Fresh, Amazon HQ 2, and expansion into India and Mexico. We also get to see more of Jeff Bezos's interests like his acquisition of The Washinton Post, and the continued growth of Blue Origin. Each story on these projects details the reasons why they succeeded and the failures they endured throughout their founding.
You also get a riveting story about the criticism and government pushback on this ever-growing monopoly. The battle between Amazon vs. New York, Amazon vs. the US Government, and Amazon vs. India. The story also details the highly scandalous end of Jeff Bezos and MacKenzie Scott and the subsequent start of Jeff Bezos and Lauren Sánchez.
You also get to learn a lot about Amazon's struggle with the blue-collar working class and the high-class executives. Amazon's disdain for unions, and their fight to stop their workers from uniting. You also learn how the pandemic ballooned Amazon's Market Cap and continued to grow Bezos's net worth while their workers were suffering in Amazon Service Centers.
I'd highly recommend this book to anyone in a business role. I think this and Brad Stone's Everything Store are must-reads, and I'll continue returning to them for more inspiration and ideas.