Reviews

No Logo by Naomi Klein

clarebearr's review against another edition

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adventurous informative tense fast-paced

3.0

josh_paul's review against another edition

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3.0

A laundry list of complaints and grievances against globalization and capitalism. Would be significantly improved if Kleinman had a read a book or talked to an economist.

That’s not to say all of the complaints and grievances are off base. There are reasons to complain and be aggrieved but Kleinman didn’t bother to do the research to articulate them.

For an alternative I’d suggest Rage Against the Machine’s complete discography.

reickel's review against another edition

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4.0

This book was the perfect storm of excellent writing, an interesting thesis, and convincing arguments. The kinds of problems Klein depicts might seem to have their causes and effects exaggerated, or you might do some statistics in your head to figure out population percentages, but it doesn't matter. The types of suffering and bottom-line issues covered in this book are real, and it doesn't matter how much they scale. Anyone with a background privileged enough that it allows for the reading of books like these should empathize with the people whose plight is covered so well in No Logo.

shann32's review against another edition

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informative reflective medium-paced

4.75

kj_evanuke's review against another edition

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4.0

Podczas lektury "No Logo" moje odczucia zmieniały się w zależności od części.


Pierwsze dwie ("Bez przestrzeni" oraz "Bez wyboru" ) wywołały przede wszystkim zaskoczenie. Byłam zdumiony tym, jak bardzo aktualna jest książka napisana na początku XXI wieku i jak wiernie oddaje rzeczywistość, w jakiej obecnie żyjemy w Polsce. Być może dlatego, że zawsze potrzebujemy kilku lat, żeby zaimplementować to, co na Zachodzie jest normą. 


Trzecia ("Bez pracy") wywołała przerażenie -  tak niewiele aspektów outsource'owania produkcji jest ujawnione, że rzetelna analiza autorki spowodowała, że poczułam się, jakbym dostała czymś ciężkim w głowie.


Natomiast czwarta ("Bez logo") wywołała mały niesmak - tylko w tej części autorka pokazuje sytuację związaną z ruchami antykorporacyjnymi z jednej strony.  Przedstawia to trochę jak jedyne słuszne zachowanie i nie pozostawia wiele przestrzeni czytelnikowi do ułożenia własnej opinii na ten temat.


Całościowo jednak "No Logo" to zdecydowanie jedna z tych pozycji, które warto przeczytać, bo zwiększają świadomość i otwierają oczy. Nie wiem, czy jest na rynku podobnie rzetelnie opracowana publikacja.

adamchalmers's review against another edition

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5.0

Essential reading for anyone trying to understand corporate power in the 21st century. It looks at the way companies have shifted from manufacturing/services to primarily marketing/branding. Explains how brands change the world to make it a brand-friendlier place, and how the world can try to resist.

The amazing thing is Klein mentions so many issues - loss of public space (and therefore civil rights enforcement), loss of consumer choice, lower educational standards, compromised university research, huge labor rights abuses, sweatshops, union busting. But most of them (except sweatshops) I'd never heard of before a few years ago. It seems nothing much has changed since 1999. I took this as a wake-up call: shit's been going wrong for decades, time to start fixing.

Unfortunately like so many books about Problems With The World, I find the analysis of problems way better than the list of solutions. Though she does at least offer some concrete analysis of what worked and what didn't, leaving me more optimistic about the global world's ability to fight brands than I had previously.

lditty's review against another edition

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informative medium-paced

3.75

jenn756's review against another edition

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Obviously this book is a little out of date now but the questions it raises are still as relevant as ever. Was globalisation a good thing? Was it worth the suffering involved? When Thatcher talked about a 'return to Victorian values' did she mean an imposition of victorian sweatshops in developing countries? How could we allow ourselves to indulge in an orgy of mass consumerism these last 30 years knowing full well the cost to the workers involved? (Never mind the environmental cost which is painfully becoming obvious, though not such an issue when the book was written).

It's all very well saying overall globalisation has raised living standards globally, which I think it has, many individuals paid a heavyuh price to get there. Just like by the 1890s living standards in the UK were significantly higher than they had been pre-industrialisation many many people suffered terribly in the process. You would think having a blueprint to hand we would have learned out lesson, but we didn't.

ivanssister's review against another edition

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3.0

This book was originally written in the nineties with an update in the early aughts. It is fascinating to see what has changed (no one would accuse AOL of having huge market share) and what hasn't (Wal-Mart and McDonalds are still known as the big bad wolf). The discovery of sweatshops was the hot item when this was written so there is a pretty thorough exploration of how big name brands are doing anything and everything to maximize profit and what impact that has on the people who manufacture those brands.

antony_monir's review against another edition

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3.0

No Logo is a poignant and seminal work on the effects of globalization as well as branding. It is divided into four sections, each dealing with an aspect of the consequences that arise from globalization. The reason I am rating this book lower than a book of this calibre should get is because of the fourth section. While the first three sections are excellent, each dealing with how multinational corporations have been slowly robbing us of our spaces, our choices, and our jobs, the last section focuses on activism. I do not consider myself to be against activism of the kind described in this book. However, I also see it as a futile gesture. Since this book “exposed” Nike and other companies almost 25 years ago, they have continued to thrive and their image has not been affected as much as it should have. To me, dedicating an entire section of the book (that also takes up more than a third of it) to activism seems silly. Other than this section being particularly boring and outdated, it also gives the impression that such activism works. Most likely, it does not. Change occurs when people get together and enact it, not when a small group decides to stick it to the man. I would still recommend this book as required reading for anyone interested in the effects of globalization on people (especially those of the working class). Just save yourself the pain and skip the last section of the book. Final rating: 3/5.