inspiring medium-paced
informative inspiring reflective medium-paced

Portions drag on, but overall super interactive and straight from the guy himself. Gary Vee is strong in the business community and you can tell he really contributes these emotional ingredients to his empire.

2nd read:
I read an early copy of this book before it came out but wanted to give it another read. This specific book is about not just being a better manager/leader, but it also has a ton of great advice about navigating the workplace and climbing up the ladder. Gary Vaynerchuk gets a lot of unfair criticisms, but I think this book (as well as his others) really shows people who he is and how much he promotes empathy and kindness. Whereas most people discuss the workplace as a cutthroat environment where you have to step on people to move up and succeed, Gary’s advice is the exact opposite, and I think he sets the bar for what a good workplace should look like while also giving the reader some tough love.

1st read:
Gary Vee can do no wrong in my eyes. I have some criticisms of this new book, but they’re extremely subjective, and at the end of the day, this book has a ton of value and will help a lot of people. I actually didn’t even know Gary had a new book coming out, and when I found out, I immediately asked the publisher for a review copy. I binged this book in one sitting, and it really helped with the headspace I happened to be in the day I read it. As someone who was recently laid off after two years due to the pandemic and is trying to do the entrepreneur thing again, this book was jam-packed with some good ol’ Gary Vee wisdom and tough love.

The book is short, and it’s an easy read. Basically, Gary breaks down most of his main principles such as gratitude, empathy, accountability, humility, ambition, and more. Each chapter teaches and reminds the reader how to persevere through the difficult times while also being compassionate towards others. If you’re someone who has followed Gary Vee’s work for years, you already know where Gary stands on all of these topics, so it’s repeat information, but Gary knows that, and that’s what I love about him. Many of us have thick skulls (me included), and we need this information repeated multiple times, and even though I’ve heard him say this stuff a million times, I really needed it again today.

As for my criticisms, they’re minor. It’s hard to explain, but the structure threw me off a little bit. The twelve and a half “ingredients” are the first half of the book, and the second half is Gary creating scenarios as though someone was asking him for advice, and he uses the ingredients for the answers. With the book being so short, I personally would have liked it better if it was 75% - 100% on the ingredients, but it was a cool idea to create the scenarios. But like I said, that’s just my subjective opinion, and I’d still read this book again just like I have all of his other books. The book is kind of marketed towards business leaders, but every entrepreneur needs to check this book out and use the tools Gary provides.

I think every entrepreneur should read this book. Not only will it make you a better leader and negotiator but it will also make you a better human being. I wouldn’t say it’s my favorite book from Gary, but it’s a worthwhile addition to his book catalog as a whole.

It’s a quick read. I recommend checking it out.

Good, not great. Nothing new. I did enjoy the first 100-ish pages with the description and list of important emotions that will help one in life and in business.

Very bland
informative inspiring reflective medium-paced
informative slow-paced

 I read this book as part of a challenge I did; I think it's safe to say I would not have picked it up otherwise. This book bills itself as using Emotional Intelligence to take on and improve success from a business perspective. It's split into three parts, the first of which breaks up each of the 12 ingredients, with a "summary" about why it's important. The next part, which is almost half of the book, it's just a list of scenarios and how those 12 things can be applied; it's pretty much just used as a list of buzzwords. The last part is somewhat helpful, with ideas on how to work on these twelve skills. 
Maybe it's because I'm not, nor have any desire to be, a business leader of any kind, but I did not get much from this book. It could also be because I've had emotional intelligence training where I actually learned where *I* could improve, instead of reading a book that is a general catch-all. In the end, this book honestly seemed like a cash grab to me. While the content isn't necessarily bad, I felt like it started off as an idea for a blog post, then was bloated up to a full length so it could be sold. And don't even get me started on the amount of times NFTs are mentioned.... 

A few moons ago, my sister-from-another-mister Tarin gave me a much-needed reality check about a couple of ventures we were working on. My Humba from another Amma used this opportunity to make a profit and handed me this book. I really wish I had read this back in 2016, where I was stuck in a toxic environment being gaslighted into believing that the soft skills Gary Vee promotes in his formula were a handicap. The validation would have helped my self esteem.
Did I learn a lot of new things from this book? Not really, although he frames things I already know in a helpful work context. His writing is kind of brassy and self congratulatory in the way some lesser TED Talks are, but overall, it was a good refresher. Who would I recommend this to? Fresh interns, management newbies, and a few crusty old Boomers who need to learn that working smart > working hard