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Epic! Would you expect less? I didn't which is why I didn't blink at forking over the $10 for my Kindle edition. I've been reading the daily posts from Joe's CMI (Content Marketing Institute) for over a year. I was already a fangirl. I already was familiar with some of the points of the book as well as Joe's General marketing philosophy. What is missing from the scattershot if blog posts is the overarching frame that is readily apparent in the longer book format. If you are one of the umpteen folks who've approached me over the last few years asking "for an hour's worth of my time" so I can sketch out a quick plan if action for them, this fact is for you. Joe doesn't even begin to talk of social media channels until he hits the 60% mark of the book. Brilliant. And there's much to love in this book. Joe's target audience is the folks who answer to the C-suite of corporate America, but content creators and content consumers of more modest enterprise will find much value in the read. The real cost for an epic 500 word blog post? $500 in house. $150 freelanced. That's quality you won't find at 5 rupees a word. Thanks, Joe!
If you’re working with social media from the content perspective, this is the book to go. Pulizzi really knows what he’s talking about, presenting us with plenty of detail and helpful guidelines to develop actual and complete strategies.
The book is not written specifically for social media, its goal is wider, grounded in the content marketing, this new approach that says: brands and companies must give something, create experiences instead of just selling products, to gain followers.
If you're afraid because of the book being already from 2013, I must say it’s still completely up to date in terms of concepts and possible implementations.
The book is not written specifically for social media, its goal is wider, grounded in the content marketing, this new approach that says: brands and companies must give something, create experiences instead of just selling products, to gain followers.
If you're afraid because of the book being already from 2013, I must say it’s still completely up to date in terms of concepts and possible implementations.
informative
slow-paced
Good information but I think I am reading this book too late as a lot of the information is no longer cutting-edge or relevant. Would have been amazing back in its day!
This is one of the best, if not the best, business book I've ever read. It lays out the history and theory behind content marketing, and offers practical steps for you to start a content marketing program in your organization. It also provides a ton of case studies to back up its principles. The book includes discussion of audience, channels, formats, strategy, etc. It gave me many, many ideas that I can implement right now, and more ideas that I can create longer-term plans for. Highly recommended.
This is a very practical guide to content marketing - what it is, how to do it right, and great examples. I found myself bookmarking a ton during this. I definitely recommend it for anyone looking in to content marketing and wanting to learn how it differs from traditional marketing.
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One chapter in and I'm hitting the bookmark button on my Audible app a ton - I think I'm going to learn a lot from this one.
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One chapter in and I'm hitting the bookmark button on my Audible app a ton - I think I'm going to learn a lot from this one.
Many marketing books say similar things, just slightly differently. Especially as you read more of them and gain experience in the industry, it's more about finding nuggets of information that resonate with you, inspiration, and reminders. I think this book definitely has those moments.
It's a little of a slog to get through. It wasn't a real page turner. And, this book is a decade old now, and resources about the digital world don't age well. You'll read about the pros and cons of Google+ (RIP) and other platforms that have dramatically changed in usage.
New folks will struggle to get through the clearly outdated information if they are reading with the intent of following the book word-for-word. If you are a marketer just wanting to re-ground yourself and find some inspiration or things to think about, I think this book is good for that. It's not something I'd read cover to cover again, but it's something I'd refer back to.
It's a little of a slog to get through. It wasn't a real page turner. And, this book is a decade old now, and resources about the digital world don't age well. You'll read about the pros and cons of Google+ (RIP) and other platforms that have dramatically changed in usage.
New folks will struggle to get through the clearly outdated information if they are reading with the intent of following the book word-for-word. If you are a marketer just wanting to re-ground yourself and find some inspiration or things to think about, I think this book is good for that. It's not something I'd read cover to cover again, but it's something I'd refer back to.
Good for people working in content marketing or marketing. Extremely useful and full of strong advice from someone who's been at the forefront of this field for a while. Not so useful for anybody else, and even though this book was released in 2013, it's feeling a little dated already.
Solid advice and reminders. Pulizzi tends to tell me mostly things I already know, but I do always learn a few things, and I'm inspired to do my job better.
informative
medium-paced