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Great resource for anyone involved with content strategy or content marketing. Dives deep into how to structure your org for this kind of work, the metrics you should look at, etc. I'm planning a half-day workshop around the metrics and goals part of the book. Easy read and lots of great case studies.
Overall, filled with great ideas. The content strategy she shares is great and I’ve already applied a few of her pointers. I did think the writing was trying too hard to be smart at times, which made it little hard to read. It was also very long. Parts of this should have been cut out for being both too simple and too complicated depending on the chapter.
A deep dive into content marketing and content strategy with thoroughly researched and detailed metrics and case studies from some of the worlds biggest brands.
Although packed with insightful and high level detail this book is accessible for those new to marketing as well as being an invalable resource for strategic heads (including cross departmental heads as this book would help breakdown silos)
Although packed with insightful and high level detail this book is accessible for those new to marketing as well as being an invalable resource for strategic heads (including cross departmental heads as this book would help breakdown silos)