Scan barcode
jdpham's review against another edition
2.0
An illuminating look at common sense that fails to offer any real insights for marketing.
staplerscissors's review against another edition
4.0
Pretty entertaining read. Story after story about how things catch on. Useful info for anyone who wants to get their ideas/products/programs, etc. into the minds of others.
nellethebelle's review
informative
lighthearted
slow-paced
3.0
solid intro to product + brand marketing with memorable examples. kinda repetitive at times but that's to be expected since it's written by a "cool" wharton professor lol
digir's review against another edition
4.0
People I think should read the book; students (of marketing, advertising, business, communications, public relations) my grandma, entrepreneurs, doctors, teachers, policy makers…
Honestly, everybody trying to make influential decisions should read it. Truth is everybody CAN read the book, it feels like it was written with that goal in mind.
I’ve seen reviews on how the book isn’t academic enough and those reviews almost swayed me but I’d already bought the book.
Now, I’ve read it and I can say they were wrong.
If they’re looking for something MORE academic and EQUALLY engaging. Good luck.
But for something more academic(whatever that means to them), research papers and academic journals exist for that purpose.
This books is very evidently a product of research and experience. It is a far cry from an opinion based piece with generic advice as some reviews would have me believe.
It reiterates the importance of research and presents qualitative and quantitative data/information in an interesting and easy to understand way.
It contains actionable steps and thought guiding insight.
Just read it, you can always put it down
(after you’re done)
Honestly, everybody trying to make influential decisions should read it. Truth is everybody CAN read the book, it feels like it was written with that goal in mind.
I’ve seen reviews on how the book isn’t academic enough and those reviews almost swayed me but I’d already bought the book.
Now, I’ve read it and I can say they were wrong.
If they’re looking for something MORE academic and EQUALLY engaging. Good luck.
But for something more academic(whatever that means to them), research papers and academic journals exist for that purpose.
This books is very evidently a product of research and experience. It is a far cry from an opinion based piece with generic advice as some reviews would have me believe.
It reiterates the importance of research and presents qualitative and quantitative data/information in an interesting and easy to understand way.
It contains actionable steps and thought guiding insight.
Just read it, you can always put it down
(after you’re done)
nosoulisan_island's review against another edition
informative
lighthearted
reflective
medium-paced
3.5
ivaelo's review against another edition
4.0
Книгата успява да обясни какви неща са нужни един продукт/реклама да стане viral. При това го прави по един много сбит и лишен от сложна терминология начин. Всяка част от книгата е обяснение с ясни примери от заобикалящата ни среда. След като я прочетете ще успеете да видите някои от описаните техники, без дори да сте знаели, че се прилагат.
chandlersarahh's review against another edition
4.0
Contagious is a pretty thought provoking read. It's stuffed with humorous examples of viral campaigns, analysis and commentary on the foundations of social transmission in each situation. Overall, I thought this was a quick read that had me laughing while being taking in very informative material on marketing concepts. I work in the marketing field with B2B companies. Even though I thought this book highlights the efforts of lots of B2C companies and their efforts, the principles are still applicable to B2B marketing. I received this boom free through BuzzAgent.com
ljutavidra's review against another edition
2.0
Očekivala sam nešto sadržajnije i detaljnije. Primeri su varirali od Rebeke Blek (volela bih da se šalim), do nekih specifičnih američkih reklama. Nedovoljno informacija i nezanimljivi primeri uz ona klasična zatupljujuća objašnjavanja koja se zapravo sastoje iz jedne iste rečenice napisane na 15 različitih načina.