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chandlersarahh's review against another edition
4.0
Contagious is a pretty thought provoking read. It's stuffed with humorous examples of viral campaigns, analysis and commentary on the foundations of social transmission in each situation. Overall, I thought this was a quick read that had me laughing while being taking in very informative material on marketing concepts. I work in the marketing field with B2B companies. Even though I thought this book highlights the efforts of lots of B2C companies and their efforts, the principles are still applicable to B2B marketing. I received this boom free through BuzzAgent.com
ljutavidra's review against another edition
2.0
Očekivala sam nešto sadržajnije i detaljnije. Primeri su varirali od Rebeke Blek (volela bih da se šalim), do nekih specifičnih američkih reklama. Nedovoljno informacija i nezanimljivi primeri uz ona klasična zatupljujuća objašnjavanja koja se zapravo sastoje iz jedne iste rečenice napisane na 15 različitih načina.
acousticdefacto's review against another edition
informative
inspiring
mysterious
reflective
medium-paced
5.0
jurgenappelo's review against another edition
5.0
Great overview of viral marketing, good stories, credible research, engaging style.
troyc's review against another edition
4.0
A solid read, I really enjoyed this book and have learned a few powerful concepts about crafting contagious content, and no, alliteration wasn't one of them!
h3dakota's review against another edition
3.0
Several of the stories in this book were fascinating to read about - how one thing or another became viral in today's world. In some ways, this book reminded me of Freakonomics - where you learn things are the way they are for reasons you just wouldn't expect. It was a light & fun listen.
skylarkochava's review against another edition
5.0
An excellent book. It was a pleasure to read, as well as being very informative. It's user-friendly, right down to the chart at the end of the book. I can't think of anything I didn't like about it! I feel very prepared to market a product, and I can now see how products haven't marketed themselves as well as they could have.
linneacolleenann's review against another edition
3.0
The intro & conclusion were great, but the middle 6 chapters were not that compelling. The author talks about studies and data but doesn’t provide any insight into either one. It felt long-winded. I was hoping that it would have interesting examples like Freakonomics but it never did. Middle section 2.5, rounded up to 3 because of the intro/conclusion.