Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making by Tammo H. a. Bijmolt, Peter S. H. Leeflang, Jaap E. Wieringa

Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making

International Quantitative Marketing

Tammo H. a. Bijmolt, Peter S. H. Leeflang, Jaap E. Wieringa

408 pages • missing pub info (editions)

nonfiction business economics mathematics informative medium-paced
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This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. Its primary focus is on models that can be used by managers to support marketing decisions.Modeling Markets presents ...

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