Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making by Jaap E. Wieringa, Tammo H. a. Bijmolt, Peter S. H. Leeflang

Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making

International Quantitative Marketing

Jaap E. Wieringa, Tammo H. a. Bijmolt, Peter S. H. Leeflang

408 pages • missing pub info (view editions)

nonfiction business economics mathematics informative medium-paced
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This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. Its primary focus is on models that can be used by managers to support marketing decisions.Modeling Markets presents ...

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