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Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making by Tammo H. a. Bijmolt, Peter S. H. Leeflang, Jaap E. Wieringa

Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making

International Quantitative Marketing

Tammo H. a. Bijmolt, Peter S. H. Leeflang, Jaap E. Wieringa

408 pages • hardcover

nonfiction business economics mathematics informative medium-paced
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