International Quantitative Marketing

Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making by Jaap E. Wieringa, Tammo H. a. Bijmolt, Peter S. H. Leeflang

Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making

International Quantitative Marketing

Jaap E. Wieringa, Tammo H. a. Bijmolt, Peter S. H. Leeflang

408 pages • hardcover

nonfiction business economics mathematics informative medium-paced