Philip Kotler

134 books

The Quintessence of Strategic Management: What You Really Need to Know to Survive in Business by Philip Kotler, Nils Bickhoff, Roland Berger

The Quintessence of Strategic Management: What You Really Need to Know to Survive in Business

Quintessence

Philip Kotler, Nils Bickhoff, Roland Berger

113 pages • missing pub info (editions)

nonfiction business economics science informative medium-paced
The Shift: The Transformation of Today's Marketers Into Tomorrow's Growth Leaders by Philip Kotler, Scott M. Davis

The Shift: The Transformation of Today's Marketers Into Tomorrow's Growth Leaders

Philip Kotler, Scott M. Davis

236 pages • first pub 2009 (editions)

nonfiction business informative inspiring slow-paced
Social Marketing to Protect the Environment: What Works by Philip Kotler, Paul Wesley Schultz, Doug McKenzie-Mohr, Nancy R. Lee

Social Marketing to Protect the Environment: What Works

Philip Kotler, Paul Wesley Schultz, Doug McKenzie-Mohr, Nancy R. Lee

237 pages • first pub 2011 (editions)

nonfiction business challenging informative slow-paced
Social Media Marketing: A Practitioner Guide by Philip Kotler, Svend Hollensen, Marc Oliver Opresnik

Social Media Marketing: A Practitioner Guide

Opresnik Management Guides

Philip Kotler, Svend Hollensen, Marc Oliver Opresnik

232 pages • missing pub info (editions)

nonfiction business economics informative medium-paced
Standing Room Only: Strategies for Marketing the Performing Arts by Philip Kotler, Joanne Scheff

Standing Room Only: Strategies for Marketing the Performing Arts

Philip Kotler, Joanne Scheff

576 pages • first pub 1997 (editions)

nonfiction business informative slow-paced
Strategic Marketing for Health Care Organizations: Building a Customer-Driven Health System by Philip Kotler, Robert J. Stevens, Joel I. Shalowitz

Strategic Marketing for Health Care Organizations: Building a Customer-Driven Health System

Philip Kotler, Robert J. Stevens, Joel I. Shalowitz

400 pages • missing pub info (editions)

nonfiction health informative medium-paced
Strategic Marketing for Non-Profit Organizations by Philip Kotler, Alan Andreasen

Strategic Marketing for Non-Profit Organizations

Philip Kotler, Alan Andreasen

504 pages • missing pub info (editions)

nonfiction business economics informative slow-paced
Strategic Marketing Management by Philip Kotler, Alexander Chernev

Strategic Marketing Management

Philip Kotler, Alexander Chernev

254 pages • first pub 2008 (editions)

nonfiction business informative medium-paced
Winning at Innovation: The A-To-F Model by Philip Kotler, Fernando Trías de Bes

Winning at Innovation: The A-To-F Model

Philip Kotler, Fernando Trías de Bes

272 pages • missing pub info (editions)

nonfiction business economics informative medium-paced
Winning Global Markets: How Businesses Invest and Prosper in the World's High-Growth Cities by Philip Kotler, Milton Kotler

Winning Global Markets: How Businesses Invest and Prosper in the World's High-Growth Cities

Philip Kotler, Milton Kotler

288 pages • missing pub info (editions)

nonfiction business economics informative medium-paced