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3.68 AVERAGE
3.68 AVERAGE
Not well-written and full of cliches, but there are enough interesting points to make it worth reading if the subject matter looks compelling.
I finished this book a few weeks ago and have noticed that every day since then I've had opportunity to recall his point about how we should be problem-finders instead of problem-solvers.
So much emphasis is placed on problem-solving in our society, but simply solving the problem doesn't often address the underlying issue. He gives the example of buying a new vacuum cleaner to replace a broken one. This solves a problem but it would be better to find the problem instead. That is, what causes the dirt that needs to be vacuumed? By merely solving the problem you are simply reacting and not getting to the heart of what is causing the problem in the first place. This approach is especially useful in a workplace setting.
He also says problem-finders are far more creative than problem-solvers. He cites research that shows that artists are "“significantly more successful — by the standards of the artistic community — than their peers.”
He also says: "It is in fact the discovery and creation of problems rather than any superior knowledge, technical skill, or craftsmanship that often sets the creative person apart from others in his field."
So much emphasis is placed on problem-solving in our society, but simply solving the problem doesn't often address the underlying issue. He gives the example of buying a new vacuum cleaner to replace a broken one. This solves a problem but it would be better to find the problem instead. That is, what causes the dirt that needs to be vacuumed? By merely solving the problem you are simply reacting and not getting to the heart of what is causing the problem in the first place. This approach is especially useful in a workplace setting.
He also says problem-finders are far more creative than problem-solvers. He cites research that shows that artists are "“significantly more successful — by the standards of the artistic community — than their peers.”
He also says: "It is in fact the discovery and creation of problems rather than any superior knowledge, technical skill, or craftsmanship that often sets the creative person apart from others in his field."
informative
reflective
fast-paced
I picked up this book because I loved When: The Scientific Secrets of Perfect Timing when I read this a few years ago. To Sell is Human was fine, but I had a hard time being interested in listening to it. I'll give it some credit because I think I picked up a few interesting tidbits on selling from it--nothing revolutionary, and nothing I haven't heard before, but interesting nonetheless.
Más que un libro parecen los apuntes en sucio de un escritor sobre varios temas relacionados a ventas e influencia. Pero hay algunas joyas que hard carrean el libro a pesar de los defectos de formato y los desaciertos de un escritor que a fin de cuentas no es experto en la materia.
informative
reflective
medium-paced
Not as good as Drive, but many good principles on why selling is both natural and a pervasive part of all of our lives - whether a person works in sales or not. This book is about the art of persuasion - and how that process has changed in the digital / information age.
2nd half of the book lost steam - but some great lessons. If you work at a tech company, I recommend all the technical staff should read - build empathy for their sales & marketing counterparts.
2nd half of the book lost steam - but some great lessons. If you work at a tech company, I recommend all the technical staff should read - build empathy for their sales & marketing counterparts.
I've twice tried to read this book but didn't want to finish it. And I finish 95% of the books I read. The premise is too much of a stretch. Pink tries to redefine selling to make a point, but I don't buy it. It would be much more believable to say to "motivate" (as in his book Drive, which was much better) is human, or to "influence" is human. Selling just doesn't really cut it.
Beyond this redefining that Pink does, the book does not flow well. The poor floor is related to the fact that Pink is constantly trying to sell you on his definition of sell, but it's doesn't work. You'd be far better off spending your time reading books about motivation, or even negotiation, than this book.
Beyond this redefining that Pink does, the book does not flow well. The poor floor is related to the fact that Pink is constantly trying to sell you on his definition of sell, but it's doesn't work. You'd be far better off spending your time reading books about motivation, or even negotiation, than this book.
A lot of practical advice collected by the author from various sources into an easy to consume book. If you find yourself needing to get buy in from others, especially at work, there’s a lot of useful material here. For example: how to adjust the way you present yourself and your proposals to gain better results, tools for evaluating yourself in terms of positivity, how to keep spirits up in the face of rejection, using the tools of improvisation to find better solutions together. I consumed this as an audiobook and have ordered the paper copy for reference. I see a lot of opportunity to improve my own of presenting my ideas and proposals. A few too many stories than I felt was necessary, but that helps the message stick. I really am looking forward to flipping the pages to try out various suggestions and inspect opportunities to look into the references (there are many further reading suggestions).