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rodbmoser's review
4.0
Do you think salespeople manipulate the general public. Read this to find out how. It is written as a warning for the buyer but being sold to the salesperson. I am now using these techniques to sell houses. :)
marie_gg's review
3.0
I read this mostly for work, as I contemplate how to convince people who have always done things a certain way to branch out a little. I liked the fact that the 50 ways were backed up with scientific research. It was an interesting read!
skybalon's review
4.0
Good series of advice for someone trying to be morally persuasive. The author goes out of the way to continually impress that while someone could be in short term persuasive by lying, in the long term it is counter productive. Having this book as a reference could be very useful.
reinhardt's review
5.0
If you haven't read Cialdini "Influence" go do so now.
This book is a fantastic book of real-world examples of how to apply those 7 principles from "Influence".
Every manager, teacher, parent, pastor, co-worker, or student needs to read this and his groundbreaking book.
Not only do you learn how to be persuasive, you learn to recognize when the techniques are being used on you!
This book is a fantastic book of real-world examples of how to apply those 7 principles from "Influence".
Every manager, teacher, parent, pastor, co-worker, or student needs to read this and his groundbreaking book.
Not only do you learn how to be persuasive, you learn to recognize when the techniques are being used on you!
rwaringcrane's review
3.0
Fifty short chapters, each dedicated to a single proven persuasive approach, make for an easy, informative read.
kwbat12's review
4.0
This was a pretty good book, though I didn't like it as much as Influence: Science and Practice, which is something I read years ago and enjoyed immensely. It was short snippets of techniques that could be used for Influence, and it was both informative and interesting. I enjoyed the depth in Cialdini's other work, though this is a well-written and concise book of techniques. I also liked his focus on ethical use.