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giftsintogold's review against another edition
5.0
Authors David and Reiko Scott master the art of storytelling to fan the flames around creating a fanocracy. While the term might seem a bit like hyperbole, the stories and concepts shared throughout the book reveal building real connections between customers and businesses is not only valuable but also attainable.
tori430's review against another edition
3.0
I enjoyed this one, a lot of business notes that inform building relationships in general. I liked the shared father-daughter authorship and all the Boston local examples, especially the Brookline Booksmith :) Learned about a lot of businesses doing nice things to build their fanocracy. My main teacher takeaway: get close and add emotional context, there is more than one way to engage your audience.
crystallyn's review
5.0
I've been a fan of David Meerman Scott's writing since I was a young PR pro decades ago. When I heard that Fanocracy was coming out I was thrilled. As someone with a background in a little cog-sci, I was intensely interested in the science (which his daughter, Reiko Scott, brings to the table) behind what makes people want to become fans. I have made some shifts in the way I market some of my own projects as a result of what I learned in this book, and have seen very positive results. It's a new way to think about marketing and selling through making better connections with people, by drawing them in and making them part of your tribe. A win-win for everyone.
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