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Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World by Gary Vaynerchuk
barnesbookshelf's review against another edition
2.0
I recognize that this book was published 10 years ago and a lot has changed since then in regards to social media. And honestly, many of the tips Vaynerchuk shared probably would still work pretty well today (with the exception of his advice on Tumblr). However, I couldn't help but laugh at how outdated things were. Does Vaynerchuk ever look back at this and faceplam because he thought Google+ and Google Glass were going to be the next big things? Does he regret having stock in Tumblr after Yahoo lost so much money on it?
I appreciated the good and bad case studies that were included, though I wish it was easier to tell them apart at a quick glance.
I couldn't stand Vaynerchuk's writing style. I usually don't mind more casual styles, but his writing came off as pompous and cocky. His repeated footnotes to read his other books did not help with this image. He does state several times that portions of what is included are his own opinions, but the way he wrote them felt like his opinions should be taken as the word of God.
Like I said, some of the tips may still be helpful, but I'd look for more recent advice on social media marketing elsewhere before recommending this book.
I appreciated the good and bad case studies that were included, though I wish it was easier to tell them apart at a quick glance.
I couldn't stand Vaynerchuk's writing style. I usually don't mind more casual styles, but his writing came off as pompous and cocky. His repeated footnotes to read his other books did not help with this image. He does state several times that portions of what is included are his own opinions, but the way he wrote them felt like his opinions should be taken as the word of God.
Like I said, some of the tips may still be helpful, but I'd look for more recent advice on social media marketing elsewhere before recommending this book.
alfsan's review against another edition
5.0
5 stars?
Funny, interactive, to the point and concise (which is not the same as short).
I'm in the marketing & brand building business and I feel the book's tips, advices and descriptions of current social media platforms are spot on, even if it was written 3 years ago in 2013.
He also constantly stresses a very compelling point : effort. .. nothing comes easy, even with unlimited budget we can't buy anymore the attention of our customers. We have to make the strong effort to communicate with them in rhe native tongue of the social platform.
Worth your time either if you are the CMO of P&G or the owner of a local convenience store.
Funny, interactive, to the point and concise (which is not the same as short).
I'm in the marketing & brand building business and I feel the book's tips, advices and descriptions of current social media platforms are spot on, even if it was written 3 years ago in 2013.
He also constantly stresses a very compelling point : effort. .. nothing comes easy, even with unlimited budget we can't buy anymore the attention of our customers. We have to make the strong effort to communicate with them in rhe native tongue of the social platform.
Worth your time either if you are the CMO of P&G or the owner of a local convenience store.
sparrowlight's review against another edition
3.0
Some valuable information but the author's style and approach were annoying.
minimalmike's review against another edition
4.0
Writing: 4.43
Story/Info Presented: 4.16
Overall: 4.29
Story/Info Presented: 4.16
Overall: 4.29
belockwood's review against another edition
4.0
The book is a bit dated, just due to the fact that tech advances so quickly. I also found the Instagram section a bit lacking (Gary understands the platform, but is not an expert).
Overall a really fun and insightful read, even if you know a lot of the information already. The case studies at the end of each chapter are especially helpful and entertaining.
Overall a really fun and insightful read, even if you know a lot of the information already. The case studies at the end of each chapter are especially helpful and entertaining.
gloame's review against another edition
4.0
This was published in 2013, and I'm reading it in April of 2018, so I went into this (library) book expecting some of the information to be outdated, but still hoping to glean some useful bits of knowledge.
That's pretty much what happened.
The sections on Twitter, Facebook, and Instagram were still highly relevant, and I really enjoyed the single-page case studies of good content and bad content for all of the platforms. I got some insights into how to better approach Twitter—a platform I love, but find hard to gain traction in—and Facebook—a platform I'm on constantly, but didn't see how marketing worked in before.
Vee's analysis of Pinterest was wildly off the mark, and it's been too long for me to remember if this is entirely due to the platform evolving or if he just didn't quite get it, even then. His predictions for Vine, Google+, and LinkedIn were also totally wrong, which was kind of a laugh as I was reading.
Tumblr was one area where, despite being a user, I hate the platform—and I'm not sure if his analysis of it is because he hasn't explored all its vast corners (or indeed, the vastest corner of all on there: fandom) or if it, too, has changed. Still I got a few interesting things to think about there. I will still avoid it as much as possible just because a large part of it feels very toxic to me, but maybe I can queue some things.
The takeaways: Five years on, still no one really competes with Facebook, Twitter, and Instagram.
I also learned that Michelin stars actually came from Michelin Tires and the Guinness Book of World Records actually came from Guinness beer. Neat!
Interesting read from Gary Vee—would like to see an updated version with commentary on what the current leading social media platforms lack, which would tell us where they might be going in the future.
That's pretty much what happened.
The sections on Twitter, Facebook, and Instagram were still highly relevant, and I really enjoyed the single-page case studies of good content and bad content for all of the platforms. I got some insights into how to better approach Twitter—a platform I love, but find hard to gain traction in—and Facebook—a platform I'm on constantly, but didn't see how marketing worked in before.
Vee's analysis of Pinterest was wildly off the mark, and it's been too long for me to remember if this is entirely due to the platform evolving or if he just didn't quite get it, even then. His predictions for Vine, Google+, and LinkedIn were also totally wrong, which was kind of a laugh as I was reading.
Tumblr was one area where, despite being a user, I hate the platform—and I'm not sure if his analysis of it is because he hasn't explored all its vast corners (or indeed, the vastest corner of all on there: fandom) or if it, too, has changed. Still I got a few interesting things to think about there. I will still avoid it as much as possible just because a large part of it feels very toxic to me, but maybe I can queue some things.
The takeaways: Five years on, still no one really competes with Facebook, Twitter, and Instagram.
I also learned that Michelin stars actually came from Michelin Tires and the Guinness Book of World Records actually came from Guinness beer. Neat!
Interesting read from Gary Vee—would like to see an updated version with commentary on what the current leading social media platforms lack, which would tell us where they might be going in the future.
irisnoza's review against another edition
3.0
Goed boek over social media en hoe je het moet gebruiken! Altijd goed om extra dingen te leren. Ook tof dat hij echt social media posts bespreekt en aangeeft wat er wel en niet goed aan is. Zeker de moeite waard als je nog niet zoveel van social media weet!
kellyd's review against another edition
informative
slow-paced
2.75
The advice is pretty basic and some of the information is now dated, but if you know nothing about social media this might be a good place to start. I think the specific examples of successful and unsuccessful brand attempts at social media were a nice addition to the book.
(This is a small complaint but I wasn't a fan of how the book was formatted with two columns per page.)
(This is a small complaint but I wasn't a fan of how the book was formatted with two columns per page.)