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skylarkochava's review against another edition
5.0
An excellent book. It was a pleasure to read, as well as being very informative. It's user-friendly, right down to the chart at the end of the book. I can't think of anything I didn't like about it! I feel very prepared to market a product, and I can now see how products haven't marketed themselves as well as they could have.
linneacolleenann's review against another edition
3.0
The intro & conclusion were great, but the middle 6 chapters were not that compelling. The author talks about studies and data but doesn’t provide any insight into either one. It felt long-winded. I was hoping that it would have interesting examples like Freakonomics but it never did. Middle section 2.5, rounded up to 3 because of the intro/conclusion.
kristenremenar's review against another edition
4.0
Interesting ideas about what makes certain things go "viral" - some good things for our library to consider.
adambongobooks's review against another edition
5.0
Loved it. Seriously had so many amazing ideas. Anyone who wants to sell something, read Jonah Berger's book!
rejena's review against another edition
informative
fast-paced
4.0
Some references are dated but it’s a good listen for anyone doing work that could benefit from mass buy in.
jrobles76's review against another edition
5.0
A great fast, read. Dissects what makes content and products go viral using research yet still making the subject easily accessible to the lay reader. I recommend for all small business owners who are looking for "no budget" marketing ideas.
rodrigod's review against another edition
4.0
Bastante bueno, incluye algunos gráficos o cita estudios con la data a la que hace referencia. Te da unos STEPPS (Social Currency, Triggers, Emotions, Public, Practical Value, Stories) para medir los factores que según Berger predicen y/o explican la viralidad de una campaña. También incluye algún ejemplo importante sobre cómo aprovecharla para tu marketing; de nada sirve que algo sea viral y no te pague dividendos a ti directamente. Le pondría 5 y sí creo que es un must read pero no me gusta cómo escribe este tío.
jessicarc88's review against another edition
5.0
The movie Inception blew my mind. This book had the exact same effect. First, this book made me realize the STEPPS (haha!) that I need to take if I ever want to his 1,000,000 views on Youtube (a current goal of mine--after that many views you make money). So not only is it useful in my personal life (it would also be very useful in advertising or marketing) but it helped me realize the way I act as an effect of what I encounter in my daily life.
For example: My roommates and I buy a lot of special edition Birthday Cake flavored Oreos. Yes, they're good. But why do I buy them literally ever single time I see them? Because they have Social Currency ("OMG have you tried the birthday Oreos? So delicious! They taste just like funfetti frosting!), several Triggers (dessert, food, Oreos, cookies, birthdays, special editions) and Stories (the thrill of the chase, because we literally tell everyone what store we last saw them at because we can never find them). Most importantly, I realized that part of the Social Currency category with birthday Oreos is that they're a special edition, and thus the last bag I bought could be the last bag I ever eat. I continue to buy them because I'm afraid I'll never be able to have them again. I don't usually buy other Oreos because, hey, they're always there.
This book is literally changing my life and opening my eyes to things that I had never before thought to think of. I was very, very impressed with this book. I cannot stress that enough.
Also, I feel like this book carries a lot of Social Currency, Triggers, Emotions, Public Visibility and Practical Value. I feel so hip to have read it and to be able to share it with all of my friends.
I received this book for free from the Goodreads First Reads program (and I'm thrilled about it!).
For example: My roommates and I buy a lot of special edition Birthday Cake flavored Oreos. Yes, they're good. But why do I buy them literally ever single time I see them? Because they have Social Currency ("OMG have you tried the birthday Oreos? So delicious! They taste just like funfetti frosting!), several Triggers (dessert, food, Oreos, cookies, birthdays, special editions) and Stories (the thrill of the chase, because we literally tell everyone what store we last saw them at because we can never find them). Most importantly, I realized that part of the Social Currency category with birthday Oreos is that they're a special edition, and thus the last bag I bought could be the last bag I ever eat. I continue to buy them because I'm afraid I'll never be able to have them again. I don't usually buy other Oreos because, hey, they're always there.
This book is literally changing my life and opening my eyes to things that I had never before thought to think of. I was very, very impressed with this book. I cannot stress that enough.
Also, I feel like this book carries a lot of Social Currency, Triggers, Emotions, Public Visibility and Practical Value. I feel so hip to have read it and to be able to share it with all of my friends.
I received this book for free from the Goodreads First Reads program (and I'm thrilled about it!).
kevenwang's review against another edition
5.0
Jonah belongs in the same conversation with Chip and Dan Heath