International Series in Quantitative Marketing

Building Models for Marketing Decisions by Peter S. H. Leeflang, Michel Wedel, Dick R. Wittink

Building Models for Marketing Decisions

International Series in Quantitative Marketing

Peter S. H. Leeflang, Michel Wedel, Dick R. Wittink

645 pages • missing pub info (editions)

nonfiction business economics mathematics medium-paced
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