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Traction: How Any Startup Can Achieve Explosive Customer Growth by Justin Mares, Gabriel Weinberg
davemulder's review against another edition
5.0
Traction opens with a framework called Bullseye. The idea behind Bullseye is to test a number of growth channels, and quickly figure out which can help your business move the needle. To that end, the authors provide an in-depth look at 19 different growth channels, aided by interviews with people who have successfully used those channels to get traction.
It's a simple book and quick read, but I've already found it very helpful in thinking about strategic growth and critical paths.
It's a simple book and quick read, but I've already found it very helpful in thinking about strategic growth and critical paths.
astridparamita's review against another edition
5.0
Maybe if you're really up to date with the latest marketing and user growth effort, you won't be needing this book.
Otherwise, it's a gem! It explained the possible ways for startups to gain traction, explaining that there are no "one strategy for all" and it even depends on what's your traction goal and your own stage.
I could see myself coming back to this book over in the next months and years as I'm going through my own stages. Totally recommended for my fellow founders!!
Otherwise, it's a gem! It explained the possible ways for startups to gain traction, explaining that there are no "one strategy for all" and it even depends on what's your traction goal and your own stage.
I could see myself coming back to this book over in the next months and years as I'm going through my own stages. Totally recommended for my fellow founders!!
vasvalch's review against another edition
2.0
This is one of the weakest marketing books and it perfectly shows why I hate tactics-oriented business writing. It goes like this: "Hey, here's a bunch of tactics you can use. They worked for some companies. Go ahead, test a bunch of stuff and see if anything sticks." While this can be nice for idea generation, it's terrible advice to people without experience in strategy building. How do you go about testing? What should you be aiming for? What goals should you set? These are far more important questions than what channels you can use.
annguyen98789's review against another edition
4.0
#1 reason startups fail is because they don't generate any traction. Traction is downloads, installs, subscribers, etc. You don't need a better product. You need traction. Product development and traction experiments should run in parallel, they are both needed
Step 1. Think of all the traction channels that exist (paid ads, word of mouth, viral, earned channels, etc).
Step 2. Rank each one on ease, predicted effectiveness for your market, how long it will take to measure results (faster is better).
Step 3. Pick 3 and run concurrent tests
Step 4. Keep optimizing, examine results, if you can't reach an effective CPA, it might be a better idea to move on to a different company.
Step 1. Think of all the traction channels that exist (paid ads, word of mouth, viral, earned channels, etc).
Step 2. Rank each one on ease, predicted effectiveness for your market, how long it will take to measure results (faster is better).
Step 3. Pick 3 and run concurrent tests
Step 4. Keep optimizing, examine results, if you can't reach an effective CPA, it might be a better idea to move on to a different company.
mikeplewis's review against another edition
4.0
A great overview of all the options available for marketing your company/product. This is an overview of the universe and not a deep dive into any one topic, and it's good at that. The book provides just enough to get going. A great read for anyone who is starting out and wondering how and where they will get distribution.
zeibeat's review against another edition
3.0
Loved the Bullseye approach and I will actually use it at work and lectures.
Then, when it comes to tackling each communication and marketing channel, it stays too high level and superficial if you have some Digital Marketing background.
Then, when it comes to tackling each communication and marketing channel, it stays too high level and superficial if you have some Digital Marketing background.
branev's review against another edition
2.0
I usually comment personally under most books I have read. Here, though, I found a review which totally reflects my view. It is By Nico (https://www.goodreads.com/user/show/10052278-nico). Here it goes:
P.S: here I follow for the first time the Goodreads rating explanation. So 2* = "it was ok".
traction is all about early growth for startups. the book is a good compilation of techniques and ideas, but nothing spectacular if you have followed the developments in digital marketing in recent years.
I'd recommend this to founders who have no idea about digital marketing.
P.S: here I follow for the first time the Goodreads rating explanation. So 2* = "it was ok".