Malcolm McDonald

22 books

Market Segmentation: How to Do It, How to Profit from It by Ian K. Dunbar, Malcolm McDonald

Market Segmentation: How to Do It, How to Profit from It

Ian K. Dunbar, Malcolm McDonald

512 pages • first pub 1995 (editions)

nonfiction business informative medium-paced
Marketing and Finance: Creating Shareholder Value by Keith Ward, Brian D. Smith, Malcolm McDonald

Marketing and Finance: Creating Shareholder Value

Keith Ward, Brian D. Smith, Malcolm McDonald

253 pages • missing pub info (editions)

nonfiction business economics
Marketing Due Diligence: Reconnecting Strategy to Share Price by Brian W. Smith, Malcolm McDonald

Marketing Due Diligence: Reconnecting Strategy to Share Price

Brian W. Smith, Malcolm McDonald

238 pages • first pub 2005 (editions)

business informative reflective medium-paced
Marketing in a Nutshell: Key Concepts for Non-Specialists by Mike Meldrum, Malcolm McDonald

Marketing in a Nutshell: Key Concepts for Non-Specialists

Mike Meldrum, Malcolm McDonald

294 pages • missing pub info (editions)

nonfiction business economics medium-paced
Marketing Plans for Services: A Complete Guide by Adrian Payne, Pennie Frow, Malcolm McDonald

Marketing Plans for Services: A Complete Guide

Adrian Payne, Pennie Frow, Malcolm McDonald

512 pages • first pub 2011 (editions)

business informative slow-paced
Marketing Plans: How to Prepare Them, How to Use Them by Hugh Wilson, Malcolm McDonald

Marketing Plans: How to Prepare Them, How to Use Them

Hugh Wilson, Malcolm McDonald

573 pages • first pub 1985 (editions)

business informative lighthearted medium-paced
Marketing Plans: How to Prepare Them, how to Use Them by Malcolm McDonald
Marketing Plans: How to Prepare Them, how to Use Them
—
Malcolm McDonald

Marketing Plans: How to Prepare Them, how to Use Them

Malcolm McDonald

missing page info • first pub 1985 (editions)

nonfiction business informative lighthearted medium-paced
Marketing Value Metrics: A New Metrics Model to Measure Marketing Effectiveness by Peter Mouncey, Stan Maklan, Malcolm McDonald

Marketing Value Metrics: A New Metrics Model to Measure Marketing Effectiveness

Peter Mouncey, Stan Maklan, Malcolm McDonald

328 pages • missing pub info (editions)

nonfiction business economics medium-paced
Past Tense by Malcolm McDonald
Past Tense
—
Malcolm McDonald

Past Tense

Malcolm McDonald

194 pages • missing pub info (editions)

Pocket Guide to Selling Services and Products by Peter Morris, Malcolm McDonald

Pocket Guide to Selling Services and Products

Peter Morris, Malcolm McDonald

96 pages • missing pub info (editions)

nonfiction business economics medium-paced